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Significant Consumer Goods Impact James P. Lacey


Located near Thousand Oaks, James Lacey has enjoyed an extensive and lucrative career as a guru in all aspects of the consumer goods industry, primarily consumer packaged goods and nutritional foods. He has collaborated with numerous prominent local and foreign corporations, utilizing his skill in sales, advertising, and manufacturing transforming existing products into market leaders. He has also had over ten years of practical experience building his personal companies as a small business owner (Healthy Ventures, LLC and founded Crunchies Natural Food ), working as a business advisor and as a well known snack food developer.

James Lacey's Crunchies company has easily been his most significant business accomplishment. The Thousand Oaks, California-based company ascended from humble origins to become a market leader with his proficient leadership. Crunchies started as a small-sized office-based company in the year 2005. By the year 2014, the firm was the number one freeze-dried snack food firm in the country, as cited by Nielson Research study. They had acquired distribution into several consumer channels such as mass convenience, drug stores, club stores, organic food stores, the military, organic suppliers, and independent health food stores.

Crunchies grew its product offerings to 32 assorted fruit and vegetable snacks and ran a 17,000 sq foot production and distribution facility in Thousand Oaks, California. Out of his several roles as the firm's co-founder and Chief Executive Officer, James oversaw day-to-day operations and developed sales and marketing strategies to boost company profits. With the practical experience he acquired at other international snack food and nutritional companies, he had the opportunity to handle contract agreements, merchant sourcing, and licensing/trademark creation. He ultimately sold off the company in 2015.

Jim P. Lacey, Westlake Village small business owner and lucrative pioneer, got his academic training at Cal Poly SLO in the town of San Luis Obispo. James obtained a Bachelor's degree from the University in 1981. In his university studies, he emphasized business admin, along with a concentration in business advertising. This academic training and education really helped prep him for the daily challenges he would face during his career.

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